2025_CMG_Spring_Festival_Gala__A_Fusion_of_Tradition_and_Technology

2025 CMG Spring Festival Gala: A Fusion of Tradition and Technology

The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Chinese New Year celebrations, is entering its final rehearsal phase. This annual event, known as Chunwan in China, seamlessly combines innovation with tradition, captivating audiences across China and around the world.

On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. Embracing cutting-edge augmented reality (AR) and virtual reality (VR) technology, the show promises an immersive experience. Classic acts such as songs, dances, skits, and crosstalk will be enhanced with interactive elements designed to engage viewers, particularly younger generations.

Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver Ruyi discovered in Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.

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