On the first day of the Year of the Snake, millions across China celebrated by heading to the cinemas, propelling the Spring Festival box office to unprecedented heights. By 4:23 p.m. on Wednesday, box office revenues, including pre-sold tickets, soared past 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
The holiday season features six highly anticipated film releases: The Legend of the Condor Heroes: The Great Hero, Ne Zha 2, Detective Chinatown 1900, Creation of the Gods II: Demon Force, Operation Hadal, and Boonie Bears: Future Reborn. Remarkably, the first four titles each surpassed 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
This year's lineup offers a rich tapestry of genres and themes, catering to a diverse array of audience preferences. From mythology and epic tales to war stories and action-packed adventures, the films encompass martial arts, animation, comedy, and science fiction. Compared to last year's selection, which was dominated by comedies and dramas, this variety ensures that there's something for everyone.
Moviegoers across the nation have expressed excitement over the eclectic mix of films. The combination of traditional storytelling and modern cinematic techniques has captivated audiences, making this Spring Festival a memorable one for Chinese cinema. As families and friends gather to celebrate the holiday, the bustling theaters reflect a vibrant cultural scene and a thriving film industry.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
