Stocking up on Chinese New Year goods, visiting loved ones, indulging in reunion feasts, and attending vibrant temple fairs\u2014China's Spring Festival, the most cherished traditional celebration, is not only a time for family reunions but has also become a major driver of consumption.
This year, with the Chinese government designating New Year's Eve as a statutory holiday, the Spring Festival holiday has been extended to eight days, creating even more opportunities for businesses to thrive.
Extended Holiday Fuels Tourism Boom
The eight-day holiday has sparked people's enthusiasm for travel. According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records. Over the 40-day period, cross-regional travel is projected to reach 9 billion trips.
During this Spring Festival, many Chinese are opting for both family reunions and travel. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing.
Reference(s):
cgtn.com
