Many Chinese people chose to usher in the Year of the Snake in a cinematic fashion on Wednesday, flocking to theaters across the country and propelling the Spring Festival holiday box office to unprecedented heights.
As of 4:23 p.m. on Wednesday, China's box office revenue during the holiday period, including pre-sold tickets, had surpassed 2 billion yuan (over $276 million), according to data from box office tracker Dengta Data. This remarkable figure marks a new record for the nation's film industry during the festive season.
Six highly anticipated films were released to coincide with the celebrations: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal,\" and \"Boonie Bears: Future Reborn.\" The first four titles each exceeded 200 million yuan in pre-sale ticket sales, culminating in the most successful pre-sale period in Chinese cinema history.
This year's lineup offers a rich tapestry of genres and themes, catering to a multitude of audience tastes. Unlike last year's Spring Festival selections, which were dominated by comedies and dramas, the current offerings span mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction.
Moviegoers are thrilled by the diversity, with families, friends, and solo viewers finding something that appeals to their interests. The vibrant mix ensures that theaters remain bustling, contributing to the festive atmosphere and signifying a strong start to the Year of the Snake.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
