China's daily box office reached a new milestone during the Spring Festival, also known as Chinese New Year, generating a record-breaking 1.805 billion yuan ($249 million) on Wednesday.
According to the China Film Administration (CFA), both box office revenue and the number of moviegoers surpassed previous records set during the 2021 Chinese New Year. On that day, 35.15 million people visited cinemas across the country.
The annual Spring Festival holiday, which runs from January 28 to February 4 this year, is one of China's most lucrative movie-going seasons, lasting one day longer than in previous years.
Leading the box office charts are six domestic films that premiered on Wednesday, covering a diverse range of genres including Chinese mythology, wuxia (martial arts and chivalry), comedy, fantasy, animation, and drama. This variety caters to the tastes of different audience groups.
Huajin Securities noted that most of these films are installments in highly rated, high-grossing franchises with strong reputations and large fan bases, contributing to the impressive box office performance.
Since December last year, the CFA has encouraged relevant institutions to allocate approximately 600 million yuan in movie-going consumption subsidies. Analysts believe this move aims to unlock the full consumption potential of moviegoers.
Kaiyuan Securities predicts that total box office takings during the 2025 Spring Festival holiday will increase by 6.7 percent year-on-year, reaching 8.54 billion yuan.
Reference(s):
China sees new daily box office revenue record during Spring Festival
cgtn.com
