On the first day of the Year of the Snake, Chinese cinemas were abuzz with excitement as moviegoers flocked to theaters, propelling the Spring Festival box office to unprecedented heights.
As of 4:23 p.m. on Wednesday, China's box office revenue during the Spring Festival holiday, including pre-sold tickets, had exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Six films were slated for release during the holiday: \"The Legend of the Condor Heroes: The Great Hero\", \"Ne Zha 2\", \"Detective Chinatown 1900\", \"Creation of the Gods II: Demon Force\", \"Operation Hadal\", and \"Boonie Bears: Future Reborn\". Remarkably, the first four films each surpassed 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
These six films offer a diverse range of genres and themes, catering to a wide array of audience preferences. From mythology and epic tales to war stories, action-packed adventures, martial arts, animation, comedy, and science fiction, there is something for everyone. Compared to last year's Spring Festival lineup, which was dominated by comedies and dramas, this year's selection has moviegoers excited about the rich variety.
The record-breaking box office revenue reflects the booming interest of Chinese audiences in domestic films and the strong cultural tradition of celebrating the Lunar New Year with family outings to the cinema.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
