As the Year of the Snake dawned on Wednesday, millions across the Chinese mainland celebrated by flocking to cinemas, propelling the box office to unprecedented heights. By 4:23 p.m., box office revenue during the Spring Festival holiday, including pre-sold tickets, had surpassed 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Six films premiered during the holiday: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal,\" and \"Boonie Bears: Future Reborn.\" Remarkably, the first four films each exceeded 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
This year's lineup offers a diverse array of genres and themes, catering to a wide spectrum of audience preferences. Compared to last year's selection, which was dominated by comedies and dramas, the current offerings include mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures that there is something for everyone, and moviegoers are embracing the cinematic feast with enthusiasm.
The surge in box office revenue reflects not only the public's passion for film but also a significant boost for the movie industry. As families and friends gather to enjoy these stories on the big screen, the tradition of celebrating the Spring Festival with cinema outings continues to strengthen, highlighting the cultural importance of film in today's festivities.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com