The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to enthrall audiences with a spectacular blend of tradition and technology. As it enters its final rehearsal phase, this year's gala promises an immersive experience that bridges the cultural heritage of the past with the innovations of the future.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. Utilizing cutting-edge AR and VR technology, the gala aims to engage audiences worldwide, particularly younger generations. Classic acts such as songs, dances, skits, and crosstalk will be enhanced with interactive elements, offering a fresh take on beloved traditions.
Adding to the festive atmosphere, the gala unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot features intricate designs like the spiral patterns from a gilded silver Ruyi discovered in Shaanxi's Famen Temple, representing prosperity. Its body is adorned with interwoven vines symbolizing vitality and flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. \"Si Sheng Sheng\" encapsulates the celebratory spirit of the Spring Festival, blending heritage with artistry.
The CMG Spring Festival Gala, known as Chunwan in China, has long been a highlight of Lunar New Year festivities, uniting families and communities through shared cultural experiences. This year's fusion of technology and tradition not only honors ancient customs but also showcases China's innovative spirit to a global audience.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
