The 2025 China Media Group (CMG) Spring Festival Gala is set to dazzle audiences with a seamless blend of tradition and cutting-edge technology. As a cornerstone of Chinese New Year celebrations, the gala, known as \"Chunwan\" in China, has entered its final rehearsal phase, promising an unforgettable experience for viewers both in China and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show leverages advanced AR and VR technologies to create an immersive atmosphere, bringing classic acts like songs, dances, skits, and crosstalk to life in innovative ways. Interactive elements will engage audiences like never before, appealing especially to younger generations eager for modern expressions of cultural heritage.
A highlight of the gala is the unveiling of its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design is rich with symbolic meaning. The snake features spiral patterns drawn from a gilded silver \"Ruyi\" unearthed at Famen Temple in Shaanxi province, representing prosperity and good fortune. Its body is intricately woven with vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, all crafted using exquisite filigree techniques. This thoughtful design beautifully merges heritage and artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala has long been a cherished tradition, bringing families together to celebrate the Lunar New Year. By embracing technological innovation while honoring cultural roots, the 2025 gala aims to resonate with a diverse global audience, showcasing the dynamic and evolving nature of Chinese cultural festivities.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
