The 2025 China Media Group (CMG) Spring Festival Gala is poised to captivate audiences with a stunning fusion of tradition and technology. As the final rehearsals conclude, excitement builds for this hallmark event of Chinese New Year celebrations, known locally as Chunwan.
On January 22, the gala completed its fourth and final rehearsal, solidifying a lineup that promises to enchant viewers both within the Chinese mainland and around the globe. Incorporating cutting-edge AR and VR technologies, the gala aims to deliver an immersive experience that seamlessly blends classic performances—songs, dances, skits, and crosstalk—with interactive elements designed to engage audiences and particularly resonate with younger generations.
A highlight of this year's gala is the introduction of its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot features intricate designs, including spiral patterns reminiscent of a gilded silver \"Ruyi\" unearthed at Famen Temple in Shaanxi Province, representing prosperity and good fortune.
The mascot's body is adorned with interwoven vines symbolizing vitality and growth, embellished with blossoms of begonia, magnolia, and peony—flowers that hold significant meaning in Chinese heritage. Crafted using exquisite filigree techniques, \"Si Sheng Sheng\" embodies a harmonious blend of cultural legacy and artistic innovation, encapsulating the festive spirit of the Spring Festival.
This year's gala not only upholds cherished traditions but also embraces technological advancements, reflecting China's dynamic evolution in the modern era. By engaging a diverse audience through storytelling and state-of-the-art production, the 2025 CMG Spring Festival Gala reaffirms its place as a cultural beacon during one of the most significant celebrations in the Chinese calendar.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
