The 2025 China Media Group (CMG) Spring Festival Gala is poised to mesmerize audiences with a spectacular fusion of tradition and technology. As a cornerstone of Chinese New Year celebrations, this annual event, known as Chunwan in China, has entered its final rehearsal phase, promising a show that honors cultural heritage while embracing innovative advancements.
On January 22, the gala completed its fourth rehearsal, solidifying an impressive lineup of performances and technical elements. The integration of cutting-edge Augmented Reality (AR) and Virtual Reality (VR) technologies aims to create an immersive viewing experience, bringing classic acts like songs, dances, skits, and crosstalk into a new dimension. These interactive elements are designed to engage audiences more deeply and attract a broader viewership, particularly among younger generations who are tech-savvy and seek immersive entertainment.
Adding to the festive excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. The mascot's design is a masterpiece that weaves together traditional Chinese culture and contemporary artistry. It draws inspiration from intricate spiral patterns found on a gilded silver Ruyi—a ceremonial scepter symbolizing good fortune—discovered in northwest China's Shaanxi's Famen Temple. These patterns represent prosperity and are intricately incorporated into the mascot's design.
\"Si Sheng Sheng\" is adorned with interwoven vines symbolizing vitality and growth, and features beautifully crafted flowers such as begonia, magnolia, and peony—each carrying its own auspicious meanings in Chinese culture. These elements are meticulously rendered using exquisite filigree techniques, showcasing the depth of Chinese craftsmanship. The thoughtful design of the mascot encapsulates the celebratory spirit of the Spring Festival, bridging the past and the present in a harmonious display.
The 2025 CMG Spring Festival Gala not only promises to be a feast for the senses but also stands as a testament to China's ongoing efforts to innovate while preserving its rich traditions. By blending time-honored cultural elements with modern technology, the gala aims to deliver an unforgettable experience that resonates with audiences globally, highlighting the dynamic and influential role of Chinese culture in the modern world.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
