The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to captivate audiences once again by blending tradition with cutting-edge technology. As the final rehearsals conclude, anticipation builds for an immersive experience that honors cultural heritage while embracing modern innovation.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. Utilizing advanced AR and VR technology, the event promises to transport viewers into a dynamic world where classic acts such as songs, dances, skits, and crosstalk are enhanced with interactive components. This fusion aims to engage audiences across generations, particularly attracting younger viewers with its innovative approach.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. The design draws inspiration from traditional Chinese culture, incorporating intricate details like the spiral patterns from a gilded silver \"Ruyi\" unearthed at Famen Temple in northwest China's Shaanxi Province, representing prosperity and good fortune. The mascot's body intertwines vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design harmonizes heritage and artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala, known as \"Chunwan\" in China, is more than a television program; it is a significant cultural event that brings families together to celebrate the Lunar New Year. By integrating modern technology with beloved traditions, the 2025 gala aims to create an unforgettable experience that resonates with audiences both in the Chinese mainland and around the world.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
