The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to dazzle audiences with an extraordinary blend of tradition and technology. As the event enters its final rehearsal phase, anticipation builds for a show that promises to captivate viewers not only in China but across the globe.
Known locally as Chunwan, the annual gala has become synonymous with festive joy and cultural heritage. The fourth rehearsal, completed on January 22, has finalized an impressive lineup of performances and technical elements. This year's gala embraces cutting-edge Augmented Reality (AR) and Virtual Reality (VR) technologies to create an immersive experience that bridges the past and the future.
Classic acts, including songs, dances, skits, and crosstalk, will be presented with innovative twists. Interactive elements are set to engage audiences like never before, aiming to attract a broader audience, particularly younger generations who are keen on technological advancements.
Adding to the festive spirit, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design is rich in intricate details. It features spiral patterns derived from a gilded silver Ruyi scepter discovered in Famen Temple in Shaanxi province, representing prosperity and good fortune.
The body of \"Si Sheng Sheng\" is adorned with interwoven vines symbolizing vitality, and embellished with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
As the most-watched television event in China, the CMG Spring Festival Gala continues to evolve, reflecting the dynamic nature of Chinese culture. By integrating modern technology with traditional performances, the 2025 gala aims to offer an unforgettable experience that honors the past while embracing the future.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
