The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual event combines innovation with tradition, captivating audiences across Asia and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing a dynamic lineup of performances and technical elements. Incorporating cutting-edge AR and VR technology, the show promises an immersive experience. Classic acts like songs, dances, skits, and crosstalk are infused with interactive elements designed to engage viewers, particularly younger generations, and broaden the gala's appeal.
Enhancing the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design features intricate spiral patterns reminiscent of a gilded silver Ruyi discovered in Shaanxi's Famen Temple, representing prosperity. The mascot's body is adorned with interwoven vines symbolizing vitality and embellished with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala continues to be a vital part of the cultural landscape, not only for residents of China but also for the global Asian diaspora and international audiences fascinated by Asian traditions. By embracing technological advancements while honoring time-honored customs, the 2025 gala exemplifies Asia's dynamic and influential role in global affairs.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
