The 2025 China Media Group (CMG) Spring Festival Gala is poised to captivate audiences worldwide as it blends time-honored traditions with cutting-edge technology. As a cornerstone of Chinese New Year celebrations, the gala—known as Chunwan in China—has entered its final rehearsal phase, promising a spectacular showcase of cultural heritage and modern innovation.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year’s event harnesses advanced AR and VR technologies to create an immersive experience that bridges the gap between classic and contemporary. Viewers can anticipate a dynamic mix of songs, dances, skits, and crosstalk performances, enhanced with interactive elements designed to engage audiences and appeal to younger generations.
Adding to the excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot features intricate designs such as spiral patterns from a gilded silver Ruyi scepter discovered in northwest China’s Shaanxi's Famen Temple, symbolizing prosperity. \"Si Sheng Sheng's\" body intertwines vines representing vitality and is adorned with flowers like begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design seamlessly blends cultural heritage with artistry, encapsulating the festive spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala continues its tradition of innovation, aiming to bring families and communities together through a shared appreciation of Chinese culture. By integrating technology and tradition, the gala not only preserves cultural legacy but also fosters a connection with global audiences, resonating with both longstanding fans and new viewers worldwide.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
