Around the world, Chinese communities are ushering in the Year of the Snake on January 29, 2025. In anticipation of the celebrations, China Media Group (CMG) has unveiled the official logo and mascot for the 2025 Spring Festival Gala.
The mascot, named Si Shengsheng, embodies the spirit and cultural significance of the snake in Chinese tradition. This year's gala theme, \"Year of the Snake, Keep Your Spirits Awake,\" reflects a focus on vitality, wisdom, and resilience, qualities associated with the snake.
The Spring Festival Gala, an annual variety show that has aired on Chinese New Year's Eve for over four decades, is a cornerstone of holiday festivities for Chinese communities worldwide. The unveiling of Si Shengsheng has generated excitement among viewers eagerly awaiting the gala's blend of music, dance, comedy, and cultural performances.
CMG's choice of theme and mascot highlights the importance of cultural heritage and the continuity of traditions in a modern context. As the Year of the Snake approaches, the new logo and Si Shengsheng serve as symbols of unity and hope for the coming year.
Chinese communities globally are preparing to welcome the New Year with a range of festivities, and the Spring Festival Gala remains a central event that brings families and friends together in celebration.
Reference(s):
cgtn.com
