As Chinese communities around the world prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled a vibrant new logo and official mascot for its annual Spring Festival Gala. The mascot, named Si Shengsheng, embodies the spirit of this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, also known as \"Chunwan,\" has been a cherished tradition for over four decades, airing on Chinese New Year's Eve and bringing together families and friends to celebrate the Lunar New Year. This year, CMG aims to infuse the gala with fresh energy by introducing Si Shengsheng, a character inspired by the cultural significance of the snake in Chinese mythology.
\"The snake symbolizes wisdom, flexibility, and recovery,\" said a representative from CMG. \"With Si Shengsheng, we hope to inspire viewers to embrace these qualities as we embark on a new year filled with potential and growth.\"
The new logo features Si Shengsheng intertwined with traditional Chinese artistic elements, reflecting a blend of contemporary design and cultural heritage. CMG has hinted that the mascot will play a central role in the gala's performances and interactive segments, adding a dynamic layer to the festivities.
Global audiences can look forward to a spectacular lineup of music, dance, comedy, and acrobatics, showcasing the diversity and richness of Chinese culture. The gala not only entertains but also serves as a cultural bridge, connecting the vast Chinese diaspora and sharing traditions with international viewers.
As anticipation builds, CMG encourages everyone to \"Keep Your Spirits Awake\" and join in the celebration of the Year of the Snake with Si Shengsheng leading the way.
Reference(s):
cgtn.com
