As the Year of the Snake approaches on January 29, 2025, Chinese communities around the world are preparing to celebrate. In anticipation, China Media Group (CMG) has unveiled the official logo and mascot for the upcoming Spring Festival Gala, an annual variety show that has been airing on Chinese New Year's Eve for over four decades.
This year, CMG introduces Si Shengsheng, the official mascot who features in the new logo and embodies the theme \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala is a cornerstone of Lunar New Year celebrations, bringing together performances that showcase Chinese art, music, and heritage. With Si Shengsheng, this year's Gala aims to engage audiences and celebrate the traditions associated with the Year of the Snake.
The unveiling of Si Shengsheng has generated excitement among global audiences eager to connect with the festivities. The mascot and theme promise a vibrant showcase of cultural heritage and contemporary entertainment.
As the Gala approaches, viewers around the world look forward to sharing in this cherished tradition, uniting communities in celebration of the Lunar New Year.
Reference(s):
cgtn.com
