The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to dazzle audiences with a fusion of tradition and innovation. As the event enters its final rehearsal phase, anticipation builds for a show that promises to captivate viewers across the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. Utilizing cutting-edge augmented reality (AR) and virtual reality (VR) technologies, the gala aims to deliver an immersive experience that bridges the old and the new. Classic acts such as songs, dances, skits, and crosstalk will be enhanced with interactive elements, engaging audiences and particularly appealing to younger generations.
A highlight of this year's gala is the unveiling of its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design is rich with intricate details. It incorporates spiral patterns from a gilded silver \"Ruyi\" artifact discovered at the Famen Temple in northwest China's Shaanxi Province, representing prosperity. The snake's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, all crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala, known as Chunwan, is more than just a television show; it is a cultural phenomenon that unites families and communities. By embracing technological advancements while honoring cultural traditions, the 2025 gala seeks to resonate with audiences both in the Chinese mainland and abroad, reflecting Asia's dynamic role in global cultural affairs.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
