The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Chinese New Year festivities, is set to captivate audiences worldwide as it enters its final rehearsal phase. Known locally as Chunwan, this annual extravaganza seamlessly blends tradition with innovation, offering a rich tapestry of cultural performances enhanced by cutting-edge technology.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's show promises an immersive experience like never before, incorporating advanced AR and VR technologies to bring audiences closer to the action. Classic acts such as songs, dances, skits, and crosstalk are rejuvenated with interactive elements, aiming to engage viewers of all ages, particularly younger generations.
Adding to the festive spirit, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design is rich with intricate details. The spiral patterns adorning Si Sheng Sheng are derived from a gilded silver \"Ruyi\" unearthed at Famen Temple in Shaanxi Province, symbolizing prosperity and good fortune.
The snake's body features interwoven vines representing vitality, adorned with beautifully crafted flowers such as begonia, magnolia, and peony, showcasing exquisite filigree techniques. This thoughtful design merges heritage with artistry, capturing the essence of the Spring Festival and embodying the celebratory atmosphere of the gala.
As the most-watched television event in China, the CMG Spring Festival Gala continues to evolve, embracing modern technology without losing sight of its cultural roots. This year's gala is set to be a mesmerizing spectacle, resonating with audiences around the globe and highlighting the dynamic fusion of tradition and innovation in contemporary Chinese culture.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
