The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is blending tradition with cutting-edge technology to captivate audiences both in China and around the globe. As the gala enters its final rehearsal phase, anticipation builds for a spectacular showcase that honors cultural heritage while embracing innovation.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's event promises an immersive experience, utilizing advanced AR and VR technologies to bring the festivities to life. Classic acts such as songs, dances, skits, and crosstalk will be elevated with interactive elements designed to engage viewers, particularly attracting younger generations fascinated by technological innovation.
Adding to the excitement, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the upcoming Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design features intricate details like the spiral patterns from a gilded silver \"Ruyi\"—a ceremonial scepter symbolizing prosperity—discovered in Famen Temple in Shaanxi province. The snake's body is adorned with interwoven vines representing vitality and embellished with flowers such as begonia, magnolia, and peony, all crafted using exquisite filigree techniques. This thoughtful design beautifully merges heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala, known in China as \"Chunwan\", is an annual broadcast that has become an integral part of Lunar New Year festivities. By combining time-honored traditions with modern technology, the gala continues to evolve, reflecting the dynamic nature of Chinese culture and appealing to audiences worldwide. The 2025 gala is set to deliver an unforgettable experience that resonates with people of all ages, uniting viewers in a shared celebration of renewal and prosperity.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
