Around the world, Chinese communities are preparing to celebrate the Year of the Snake on January 29, 2025. In anticipation of the festivities, China Media Group (CMG) has unveiled the official logo and mascot for this year's Spring Festival Gala, one of the most-watched television events in the Chinese-speaking world.
The mascot, named Si Shengsheng, embodies the spirit of the snake, symbolizing wisdom, agility, and renewal. The theme for this year's gala is 'Year of the Snake, Keep Your Spirits Awake,' aiming to inspire viewers to embrace the new year with vitality and optimism.
The Spring Festival Gala, which has been airing on Chinese New Year's Eve for over four decades, is a cultural cornerstone that brings together diverse performances, including music, dance, comedy, and acrobatics. The introduction of Si Shengsheng adds a fresh and engaging element to the show, connecting traditional Chinese symbolism with contemporary entertainment.
'Si Shengsheng represents the virtues we hope to celebrate this year,' said a spokesperson from CMG. 'We believe the mascot will resonate with audiences both in China and around the globe, uniting people through shared cultural heritage.'
As Chinese New Year approaches, the global Chinese diaspora and enthusiasts of Chinese culture look forward to the gala's broadcast, marking the beginning of the lunar new year with joy and togetherness.
Reference(s):
cgtn.com
