Around the world, Chinese communities are ushering in the Year of the Snake on January 29, 2025. For this occasion, China Media Group (CMG) has unveiled the official logo and mascot for the latest Spring Festival Gala, an annual variety show that has been airing on Lunar New Year's Eve for over four decades.
The mascot, named Si Shengsheng, reflects this year's theme: \"Year of the Snake, Keep your Spirits Awake.\" The new logo featuring Si Shengsheng has been revealed, bringing fresh excitement to the anticipated celebrations.
The Spring Festival Gala is a significant cultural event that brings together families and communities to celebrate the Lunar New Year's Eve with performances and entertainment. The introduction of Si Shengsheng adds to the festive atmosphere, engaging audiences with its charismatic presence.
As the Year of the Snake approaches, the unveiling of Si Shengsheng sets the tone for joyous festivities and shared traditions among Chinese communities worldwide.
Reference(s):
cgtn.com
