Chinese communities around the world are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the Lunar New Year celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala. The mascot, named Si Shengsheng, embodies this year's theme: 'Year of the Snake, Keep Your Spirits Awake.'
The Spring Festival Gala, a beloved variety show that has been airing on Lunar New Year's Eve for over four decades, is a significant part of the festivities. The introduction of Si Shengsheng aims to add a fresh and engaging element to the celebration, resonating with audiences both young and old.
Si Shengsheng, inspired by traditional Chinese culture, represents the wisdom and agility associated with the snake, symbolizing renewal and vigilance. The mascot is expected to feature prominently throughout the gala, bringing joy and excitement to viewers worldwide.
CMG's creative approach in blending cultural heritage with contemporary design reflects the dynamic spirit of modern China. As communities prepare for family reunions, feasts, and festivities, the unveiling of Si Shengsheng adds to the anticipation of the New Year celebrations.
The 'Year of the Snake, Keep Your Spirits Awake' theme encourages people to embrace the qualities of the snake—adaptability, alertness, and intelligence—as they embark on a new lunar year. With the Spring Festival Gala serving as a cultural bridge, audiences around the globe can join in the celebrations and experience the richness of Chinese traditions.
Reference(s):
cgtn.com
