As Chinese communities around the world prepare to welcome the Year of the Snake on January 29, 2025, a blend of ancient tradition and modern design is taking center stage. China Media Group (CMG) has unveiled Si Shengsheng, the official mascot for this year's Spring Festival Gala, themed \"Year of the Snake, Keep Your Spirits Awake.\"
Si Shengsheng's design draws inspiration from \"Si,\" the oracle bone script character for \"snake.\" Oracle bone script, one of the earliest forms of Chinese writing, was used during the Shang Dynasty for divination and is typically found inscribed on animal bones or turtle shells discovered in Anyang, Henan Province.
By integrating this ancient character into a contemporary mascot, CMG bridges millennia of cultural heritage, connecting modern audiences with the rich tapestry of Chinese history. Si Shengsheng not only symbolizes the wisdom and agility associated with snakes but also serves as a tribute to the enduring legacy of Chinese script and its evolution over time.
The Spring Festival Gala, an annual variety show broadcasted on Chinese New Year's Eve for over four decades, is one of the most-watched television events globally. This year's introduction of Si Shengsheng aims to resonate with viewers by combining cultural authenticity with innovative design, reflecting the dynamic nature of Chinese society.
The mascot has already sparked excitement among audiences both within the Chinese mainland and across the global diaspora. Business professionals, investors, and cultural enthusiasts alike are taking note of this unique fusion of tradition and modernity, seeing it as a sign of China's commitment to honoring its past while embracing the future.
As the Year of the Snake approaches, Si Shengsheng stands as a symbol of renewal and continuity, encouraging people worldwide to \"keep their spirits awake\" and engage with the rich cultural narratives that shape Asia's influential role in global affairs.
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Oracle bone script meets modern design in the Year of the Snake
cgtn.com
