Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the Lunar New Year celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its highly anticipated Spring Festival Gala.
The mascot, named Si Shengsheng, embodies the spirit of the snake in Chinese culture, symbolizing wisdom, beauty, and continuous renewal. Si Shengsheng features prominently in the new logo, which reflects this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, an annual variety show that has been a staple of Lunar New Year's Eve for over four decades, is one of the most-watched television events in the world. CMG's unveiling of Si Shengsheng aims to connect audiences with traditional Chinese culture while introducing fresh elements to celebrate the New Year.
The theme \"Keep Your Spirits Awake\" encourages people to embrace the qualities associated with the snake—adaptability, intelligence, and alertness—as they navigate the challenges and opportunities of the coming year. Si Shengsheng serves as a lively ambassador for these values, appealing to both young and old audiences.
As festivities approach, anticipation builds for the 2025 Spring Festival Gala. With its blend of time-honored traditions and modern creativity, the event promises to bring together viewers from across the globe in a shared celebration of Chinese culture.
Reference(s):
cgtn.com
