At the World Economic Forum Annual Meeting 2025, Martin Sorrell, founder and executive chairman of S4 Capital and a leading figure in the modern advertising industry, emphasized the growing significance of emerging economies on the global stage.
In an interview with CGTN's Guan Xin, Sorrell stated that traditional Western powers must acknowledge the rise of the Global South, the BRICS nations, and the Next Eleven. He noted that these economies are propelling the world towards a more balanced, nuanced, and non-unipolar global order.
\"The shift we're witnessing is unprecedented,\" Sorrell remarked. \"Emerging economies are not just participants but key drivers in the global economy. It's imperative for the West to recognize and adapt to this new reality.\"
He highlighted the potential of these regions to influence global economic trends, urging a reevaluation of traditional power dynamics. \"The rise of the Global South and other emerging markets is leading us towards a more equitable global landscape,\" he added.
Sorrell's comments reflect a broader sentiment at the WEF 2025, where discussions have focused on the importance of inclusive growth and the integration of emerging economies into global decision-making processes.
Reference(s):
cgtn.com
