Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In celebration of this auspicious occasion, China Media Group (CMG) has unveiled the official logo and mascot for its renowned Spring Festival Gala, an annual variety show that has been captivating audiences on Lunar New Year's Eve for over four decades.
The new mascot, named Si Shengsheng, embodies the spirit of the snake—a symbol of wisdom, intuition, and transformation in Chinese culture. With vibrant colors and a dynamic design, Si Shengsheng is set to bring a fresh and lively energy to this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
CMG's Spring Festival Gala is a cultural cornerstone, known for showcasing the richness of Chinese traditions through music, dance, comedy, and drama. The introduction of Si Shengsheng aims to enhance the festive atmosphere and resonate with audiences of all ages, both within the Chinese mainland and across the globe.
\"Si Shengsheng represents not only the zodiac animal of the year but also the enduring vitality and resilience of Chinese culture,\" said a spokesperson from CMG. \"We hope that this mascot will inspire people to embrace the new year with enthusiasm and a renewed spirit.\"
As Chinese communities worldwide anticipate the Lunar New Year celebrations, Si Shengsheng is expected to become a beloved figure, symbolizing good fortune and joy. The mascot and the gala's theme encourage people to stay spirited and hopeful as they embark on new beginnings in 2025.
The Spring Festival Gala will air live on Lunar New Year's Eve, bringing together families and friends to enjoy a memorable night filled with spectacular performances and heartfelt messages. With Si Shengsheng leading the festivities, this year's gala promises to be an event that honors tradition while embracing the future.
Reference(s):
cgtn.com
