Chinese communities around the world are preparing to usher in the Year of the Snake on January 29, 2025. In celebration of this momentous occasion, China Media Group (CMG) has unveiled a new logo featuring an official mascot named Si Shengsheng for its upcoming Spring Festival Gala.
The Spring Festival Gala, an annual variety show broadcast on Lunar New Year's Eve for over four decades, is a cherished tradition that brings families together. This year's theme, \"Year of the Snake, Keep Your Spirits Awake,\" reflects the energy and vitality associated with the snake in Chinese culture.
Si Shengsheng, the newly introduced mascot, embodies wisdom, agility, and renewal—the qualities traditionally attributed to the snake. Designed with elements of traditional Chinese art, the mascot aims to resonate with audiences both in China and abroad.
CMG's unveiling of Si Shengsheng has generated excitement among global audiences eagerly anticipating the festivities. The new logo and mascot are expected to feature prominently in the gala's programming, which showcases performances ranging from music and dance to comedy and acrobatics.
The Spring Festival Gala not only celebrates the Lunar New Year but also serves as a cultural bridge, sharing Chinese traditions with the world. As communities prepare for the Year of the Snake, Si Shengsheng stands as a symbol of connection and shared heritage.
Reference(s):
cgtn.com
