Domestic Travel in China Soars During 2025 Spring Festival
China’s domestic travel is projected to reach unprecedented levels during the 2025 Spring Festival travel rush, with an estimated nine billion inter-regional movements, marking a 7% increase compared to the previous year. This surge reflects the nation’s vibrant socio-economic landscape and the public’s growing enthusiasm for cultural exploration.
Ice Tourism Ignites Northern Cities
Northern cities such as Harbin, Changchun, and Urumqi are experiencing a tourism boom as “ice tourism” captures the imagination of travelers. The allure of majestic ice sculptures, thrilling skiing experiences, and other winter activities have made these destinations particularly appealing during the festive season.
The increasing popularity of ice and snow sports in China has significantly contributed to this trend. Many tourists are eager to immerse themselves in the unique winter landscapes and cultural offerings of these northern regions.
According to data from a Chinese travel platform, travel bookings for Harbin, located in northeast China’s Heilongjiang province, have surged by 32% year on year. This remarkable growth underscores the city’s reputation as a premier destination for winter tourism.
Warm Tourism Also on the Rise
In addition to the appeal of icy northern locales, “warm tourism” destinations are gaining traction among travelers seeking milder climates during the Spring Festival. This trend highlights the diverse preferences among travelers, contributing to the overall increase in domestic travel.
The 2025 Spring Festival travel rush not only symbolizes the joyous celebration of the Lunar New Year but also highlights China’s dynamic cultural landscape and the evolving interests of its people. As both icy adventures and warm getaways gain popularity, the travel industry anticipates continued growth and diversification in the years to come.
Reference(s):
cgtn.com
