China’s 2025 Spring Festival Travel Rush Reaches New Highs
Domestic travel in the Chinese mainland is projected to reach a record high during the 2025 Spring Festival travel rush, with around nine billion inter-regional movements, marking a seven percent increase year on year. Among these travelers, “ice tourism” and “warm tourism” have become popular cultural and tourism attractions, showcasing the diverse preferences of holidaymakers.
Ice Tourism: Northern Cities Welcome Tourism Boom
Cities like Harbin, Changchun, and Urumqi in northern China are experiencing a surge in visitors eager to embrace the winter wonderland. The growing popularity of ice and snow sports has inspired many tourists to admire intricate ice sculptures, glide down snowy slopes, and engage in other exhilarating winter activities. According to data from a Chinese travel platform, travel bookings for the ice and snow city of Harbin in northeast China’s Heilongjiang Province have increased by 32 percent year on year.
Warm Tourism: Southern Destinations Attract Sun Seekers
Conversely, travelers seeking to escape the cold are flocking to southern destinations renowned for their milder climates. Regions such as Hainan Island and Yunnan Province have become hotspots for “warm tourism,” offering sun-soaked beaches, tropical landscapes, and rich cultural experiences. The allure of warm weather and outdoor activities is drawing significant numbers of visitors, contributing to the diverse tapestry of the Spring Festival travel rush.
Cultural Celebrations and Economic Impact
The unprecedented travel volume not only reflects the Chinese people’s enthusiasm for exploring different parts of their country but also signals a robust rebound in domestic tourism. Local economies are poised to benefit from increased spending on accommodations, dining, entertainment, and cultural attractions. The Spring Festival, a time-honored tradition of family reunions and cultural festivities, is taking on new dimensions as travelers seek both traditional and novel experiences.
As the 2025 Spring Festival approaches, the convergence of record-breaking travel and the thriving popularity of both ice and warm tourism underscores the dynamic nature of China’s domestic tourism landscape. Whether embracing the frosty charm of the north or basking in the warmth of the south, travelers are set to make this holiday season an unforgettable one.
Reference(s):
cgtn.com
