China is witnessing a surge in innovative consumption experiences as technology reshapes the way people engage with entertainment and lifestyle activities. From aerial tours of historic landmarks to immersive underwater adventures, consumers are embracing novel opportunities that blend the digital and physical worlds.
Visitors to the Great Wall in Beijing’s Yanqing District can now take to the skies, experiencing this iconic structure from a helicopter. This aerial perspective offers a fresh and thrilling way to appreciate one of the world’s most renowned heritage sites.
Similarly, at Xiazhu Lake National Wetland Park in Zhejiang Province, tourists have the opportunity to view the sprawling wetlands from above, providing a unique vantage point of the natural beauty below.
These emerging activities highlight a broader trend where advanced technologies like artificial intelligence (AI), blockchain, big data, and 3D printing are being integrated into consumer experiences. Businesses are leveraging these technologies to offer personalized and interactive services that cater to the evolving demands of a tech-savvy population.
In a shopping mall in Beijing, adventurers can dive into a 16-meter-deep pool created using 3D printing technology, delivering an immersive underwater experience in the heart of the city. Mr. Wu, a recent visitor, shared his excitement: “It was a truly special experience. I’ve always wanted to find a place like this.”
“New consumption is a hallmark of the digital economy,” said Professor Bao Haixu of Lanzhou University. “It’s not just a product of evolving consumer habits but a completely new paradigm that integrates digital technologies to meet diverse and growing demands.”
With the maturation of technologies such as 3D printing and virtual reality, consumers are increasingly participating in the product design process, enabling personalized customization. This shift not only enhances customer satisfaction but also drives innovation across various industries.
As China continues to embrace technological advancements, these new consumption trends are expected to further transform the nation’s economic landscape, offering consumers unprecedented experiences that bridge the gap between technology and everyday life.
Reference(s):
China's new consumption trends use tech to offer novel experiences
cgtn.com
