Overseas brands are increasingly connecting with Chinese consumers through digital apps like Xiaohongshu, also known as Little Red Book. Despite not operating directly in China, these brands from various industries are leveraging the platform to attract customers and offer enhanced services.
By tapping into Xiaohongshu, overseas brands aim to engage with Chinese consumers by sharing product information and interactive content. This approach allows them to build a presence in the Chinese market and connect with consumers eager for international products and services.
The use of digital apps is opening new pathways for international brands to reach Chinese consumers, showcasing the evolving landscape of global commerce and digital engagement.
Reference(s):
Overseas brands reach Chinese consumers through digital apps
cgtn.com
