The 45th American Film Market (AFM) concluded on November 10 in Las Vegas, marking a significant milestone for Chinese cinema on the global stage. China Film Group’s “China Film Joint Pavilion” brought together 55 Chinese film institutions, showcasing the latest achievements and fostering international collaborations.
The pavilion served as a hub for Chinese filmmakers to present their works, engage with global distributors, and explore opportunities for co-productions. The collective effort aimed to expand the global reach of Chinese cinema, highlighting its diversity and rich storytelling tradition.
Industry experts noted the growing interest in Chinese films, attributing it to a combination of technological advancements and culturally resonant narratives. “Chinese cinema is not only about martial arts and historical epics anymore,” said a representative from China Film Group. “We are bringing a variety of genres that appeal to international audiences.”
The participation at AFM reflects China’s commitment to integrating its film industry with the global market. By promoting exchanges and collaboration, Chinese filmmakers hope to create a broader platform for cultural dialogue and commercial success.
The American Film Market, one of the largest gatherings in the film industry, provided an ideal setting for Chinese filmmakers to network and negotiate distribution deals. The event highlighted the potential for Chinese films to find new audiences and contribute to the global cinematic landscape.
Reference(s):
Chinese cinema celebrated and expands its global reach at AFM
cgtn.com
