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Shiseido CEO Vows to Strengthen Long-Term Investment in China at 7th CIIE

Toshinobu Umetsu, President and CEO of Shiseido China, has reaffirmed the company’s unwavering confidence and determination to invest in China. Speaking with CGTN’s Gan Tian at the 7th China International Import Expo (CIIE), Umetsu emphasized the importance of the Chinese market and consumers to Shiseido’s global strategy.

“We have never wavered in our confidence and determination to invest in China,” Umetsu stated. “We intend to strengthen this long-term investment partnership because the Chinese market and Chinese consumers are very strong. China is a really important international market for the group.”

Shiseido, a leading global cosmetics company, views China as a key driver for its growth and continues to expand its presence in the region. The company’s commitment comes amid China’s ongoing efforts to open up its markets and promote international trade and investment through events like the CIIE.

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