At the 7th China International Import Expo, Beiersdorf CEO Vincent Warnery highlighted the transformative impact of the Chinese beauty market on the company’s global operations. In an interview with CGTN, Warnery noted that the rise of Chinese beauty brands has accelerated Beiersdorf’s product research and innovation, offering consumers a broader selection of skincare options.
Warnery emphasized that the competitive landscape in China drives international companies to innovate more rapidly. The emergence of local beauty brands not only challenges established companies but also encourages them to elevate their standards and diversify their product lines.
“The rise of Chinese beauty brands has accelerated our product research and innovation, providing consumers with more choices,” he said. This reflects Beiersdorf’s commitment to meeting the unique needs and preferences of Chinese consumers.
He also underscored the importance of the Chinese market to Beiersdorf’s overall success. Recognizing China as a key player in the global beauty industry, Warnery expressed the company’s dedication to deepening its engagement with the market.
Beiersdorf’s focus on innovation and consumer-centric approaches aligns with the dynamic nature of the Chinese market. As local brands continue to flourish, international companies are prompted to adapt and evolve, benefiting consumers with a wider array of high-quality skincare products.
Reference(s):
cgtn.com
