Beiersdorf, the parent company of NIVEA, has unveiled its latest products and technologies at this year’s China International Import Expo (CIIE). The German skincare giant views the event as a pivotal gateway to China’s rapidly evolving and high-demand market.
In an exclusive interview with CGTN reporter Wang Tianyu, Beiersdorf CEO Vincent Warnery expressed his enthusiasm about the opportunities presented by the CIIE. “The CIIE opens doors to innovation and success for foreign brands in China,” Warnery said. “It provides a unique platform for us to showcase our commitment to Chinese consumers and to understand their needs more deeply.”
Warnery highlighted Beiersdorf’s dedication to innovation within China, emphasizing the company’s steady growth in the region. “China is a vital market for us,” he noted. “We are investing in local research and development to tailor our products specifically for Chinese consumers. Our goal is to bring them the best in skincare by combining global expertise with local insights.”
The CEO also discussed the significance of the CIIE in fostering international collaboration. “Events like the CIIE are instrumental in bringing together businesses from around the world,” Warnery explained. “They encourage the exchange of ideas and pave the way for partnerships that drive industry advancements.”
Beiersdorf’s participation in the CIIE underscores its strategic focus on the Chinese market. By engaging directly with consumers and industry partners, the company aims to strengthen its presence and continue its trajectory of growth in the region.
“We are excited about the future and the potential that China holds for us,” Warnery concluded. “By embracing innovation and collaborating through platforms like the CIIE, we are confident in our ability to achieve continued success.”
Reference(s):
cgtn.com
