The ancient stones of Rome’s Appian Way are echoing with renewed footsteps as visitors flock to experience this historic route. Recently added to UNESCO’s World Heritage List, the Appian Way—once a vital artery of the Roman Empire—is witnessing a surge in interest that locals are calling the ‘UNESCO effect.’
Stretching over 560 kilometers, the Appian Way was dubbed the ‘Queen of Roads’ by the Romans. Its addition to UNESCO’s prestigious list has not only recognized its historical significance but also sparked global curiosity. Tourists from around the world are now eager to walk the same path that once connected Rome to the ports of southeast Italy.
On the ground, reporter Giles Gibson observed a noticeable uptick in activity. “The atmosphere here is electric,” he noted. “Local guides are sharing stories of the Appian Way’s past, and businesses along the route are flourishing with the new influx of visitors.”
The phenomenon isn’t unprecedented. UNESCO listings often shine a spotlight on cultural treasures, leading to increased tourism and economic opportunities for surrounding communities. For the Appian Way, this means a revival not just of interest but also of preservation efforts to maintain the ancient roadway for future generations.
Historians and cultural enthusiasts are particularly thrilled. “The recognition by UNESCO ensures that the Appian Way will be protected and studied more extensively,” said Maria Rossi, a local historian. “It’s a living museum that tells the story of Rome’s expansion and influence.”
As travelers continue to seek meaningful experiences, the Appian Way stands as a testament to the enduring allure of history. Its stones may be worn, but their story is far from over. The ‘UNESCO effect’ has breathed new life into this ancient road, inviting the world to take a step back in time.
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Rome's ancient Appian Way sees renewed interest after UNESCO listing
cgtn.com