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Bulgarian Student Explores CIFTIS 2024: A Gen Z Perspective

The 2024 China International Fair for Trade in Services (CIFTIS) concluded recently in Beijing, drawing exhibitors from 85 countries and international organizations. Among the throngs of visitors eager to experience the latest in trade and services was Betizhe Osmanova Akova, a young student from Bulgaria, representing the curious and connected Generation Z.

Betizhe wandered through the sprawling exhibition halls, captivated by the array of high-tech products on display. From cutting-edge virtual reality demonstrations to innovative AI-driven solutions, she found herself at the intersection of technology and tradition.

What intrigued her most was how many brands seamlessly blended China's rich cultural heritage with modern innovation. She marveled at products that incorporated traditional Chinese art and craftsmanship, reimagined for the contemporary market. "It's fascinating to see how tradition can coexist with the future," Betizhe remarked.

For Betizhe and many in her generation, such experiences are invaluable. As global citizens, Gen Z is keenly interested in understanding different cultures and how they adapt in an increasingly interconnected world. Events like CIFTIS offer a unique window into the dynamic changes shaping Asia's economic and cultural landscapes.

"This trip has broadened my horizons," she said. "I've learned so much about how trade and services are evolving here in China, and it's inspired me to think about how we can collaborate across borders."

Betizhe's journey through CIFTIS 2024 not only reflects the curiosity of her generation but also underscores the importance of global exchange in shaping the future.

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