In a groundbreaking move, several hundred cinemas across the Chinese mainland are set to broadcast live events from the 2024 Paris Olympics. This initiative will allow audiences to experience the thrill of the Olympics on the big screen, offering unprecedented access to live coverage of competitions such as table tennis, badminton, diving, volleyball, basketball, and soccer.
The collaboration between cinemas and broadcasters marks a significant milestone in the integration of television and movie industries in China. By bringing Olympic events to cinema screens, audiences can enjoy the excitement of live sports in a communal and immersive setting, enhancing the overall viewing experience.
This cross-platform integration of copyrighted content signifies a new era of cooperation between the TV and film sectors. It not only expands the reach of Olympic coverage but also opens up new avenues for content distribution and audience engagement.
The move is expected to offer sports enthusiasts an opportunity to support their favorite athletes and teams in a vibrant and dynamic environment. With state-of-the-art audiovisual technology, cinemas aim to deliver a high-quality viewing experience that brings the excitement of Paris directly to audiences across China.
Reference(s):
2024 Paris Olympics to be broadcast live in cinemas across China
cgtn.com
