China Media Group (CMG) has taken a significant step toward enhancing global coverage of the upcoming Paris Summer Olympics by deploying its first batch of ultra-high-definition (UHD) broadcast vans in the French capital. The arrival of these state-of-the-art vans marks a milestone in CMG’s commitment to delivering cutting-edge Olympic coverage to audiences worldwide.
As the vans made their way to the International Broadcast Center, they traversed the bustling streets of Paris, passing iconic landmarks such as the Arc de Triomphe and the Eiffel Tower. This journey symbolizes not only the physical arrival of advanced broadcasting technology but also CMG’s dedication to bringing immersive Olympic experiences to viewers across the globe.
To provide real-time, on-site Olympic coverage, CMG is set to construct an outdoor studio and establish multiple news reporting locations near the Eiffel Tower. This strategic positioning will offer unparalleled backdrops for their broadcasts, capturing the essence of Paris during the Games.
In a groundbreaking move, CMG’s Olympic broadcast production will be delivered entirely in 4K ultra-high-definition for the first time on foreign soil. This advancement signifies a leap forward in broadcast quality, ensuring that audiences can enjoy the events with exceptional clarity and detail.
The deployment of CMG’s UHD broadcast vans and the commitment to 4K broadcasting reflect the growing importance of technological innovation in global media coverage. As the world gears up for the Paris Summer Olympics, CMG’s efforts promise to enhance the viewing experience for millions, highlighting Asia’s influential role in shaping modern media landscapes.
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CMG broadcast vans hit streets in Paris ahead of Olympic Games
cgtn.com
