The streets of Paris witnessed a vibrant splash of color on Friday as China Media Group’s (CMG) first batch of “Chinese red” ultra-high-definition live broadcast vehicles made their debut in the French capital. These state-of-the-art vehicles are set to revolutionize the coverage of the upcoming 2024 Paris Olympics.
En route to the International Broadcast Center (IBC) for the Paris Olympics, the striking red vehicles passed by some of Paris’s most iconic landmarks, including the majestic Arc de Triomphe and the renowned Eiffel Tower. The journey not only marked the arrival of advanced broadcasting technology but also symbolized a cultural exchange between China and France in the spirit of the Olympic Games.
In a bid to bring the most up-to-date and immersive Olympic experience to audiences worldwide, CMG is constructing an outdoor studio and establishing several news reporting locations near the Eiffel Tower. These strategic positions will allow for real-time coverage against the backdrop of Paris’s picturesque scenery.
Furthermore, CMG is deploying integrated media reporting teams across various competition venues. With broadcasting equipment continuously arriving and installations nearing completion, CMG’s comprehensive preparations underscore its commitment to delivering unparalleled Olympic coverage.
As the world eagerly anticipates the Paris Olympics, CMG’s initiatives promise to offer viewers an engaging and front-row seat to all the action, blending cutting-edge technology with captivating storytelling.
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CMG broadcast vehicles for Olympics 2024 hit streets of Paris
cgtn.com
