Shanghai, China – In a bold move that signals its expansion beyond aerial technology, DJI, the global leader in civilian drones and innovative camera technology, has unveiled the Avinox Drive System, a groundbreaking e-bike drive system set to redefine the electric mountain bike (eMTB) experience.
Debuting at Eurobike 2024, the Avinox system represents a significant milestone in DJI’s technological advancements. Combining the company’s expertise in battery and motor technologies, the drive system offers riders unparalleled power, endurance, and intelligent features. It marks DJI’s first foray into the rapidly growing e-bike market, which has seen a surge in global demand.
“DJI’s legacy of passion for innovation, as well as our expertise in battery and motor technology accumulated in drones and camera stabilization systems, have led us to the creation of Avinox,” said Christina Zhang, senior director of corporate strategy at DJI. “It is a natural move for DJI to expand into this field as we have been mastering the technologies essential to an electric bike system, in terms of reliable motor development, battery management, mechanical design, and engineering.”
E-bikes, particularly eMTBs, have gained popularity among cyclists worldwide, especially in Europe and the United States. Offering pedal assistance through an electric motor powered by a rechargeable battery, e-bikes enable riders to tackle longer distances and challenging terrains with ease. The global e-bike market is projected to reach $118.6 billion by 2030, according to market research firm Allied Market Research, with an annual growth rate exceeding 10 percent.
DJI’s entry into the e-bike sector intensifies competition in a market historically dominated by established manufacturers like Bosch. The Avinox Drive System distinguishes itself by achieving a groundbreaking balance between performance and weight, addressing consumer demand for lightweight design, intelligent systems, extended battery range, and enhanced safety.
This strategic move leverages China’s robust manufacturing supply chain and positions DJI to tap into a market that, according to industry experts, offers greater potential than the consumer drone market. China’s e-bike exports reached a staggering 9.66 million units in 2022, reflecting the country’s significant role in global e-bike manufacturing.
The e-bike market’s evolution, driven by consumer preferences for advanced features and technological innovations, presents new opportunities for companies like DJI. With the Avinox Drive System, DJI aims to set new standards in the e-bike industry, much like it has done in the drone sector.
As the line between technology and mobility continues to blur, DJI’s expansion into e-bike technology exemplifies how companies are diversifying to meet emerging consumer needs. The Avinox Drive System may well be the catalyst that propels e-bikes into a new era of innovation and adoption.
Reference(s):
cgtn.com
