As China celebrates the Dragon Boat Festival, domestic tourism is experiencing a significant boost, with travelers opting for short-distance getaways to enjoy the holiday festivities.
The Dragon Boat Festival, also known as Duanwu Festival, falls on the fifth day of the fifth month of the Chinese lunar calendar. This year, the three-day holiday begins on Saturday, offering an opportunity for cultural celebrations and leisure activities.
According to the Ministry of Culture and Tourism, theme parks and museums have become popular destinations, with many preferring two- or three-day trips to nearby locales. Data from online travel agency Ctrip indicates that domestic bookings for nearby getaways during the festival have surged by 20 percent compared to last year.
One notable destination experiencing a surge in popularity is Altay Prefecture in northwest China’s Xinjiang Uygur Autonomous Region. Following the release of the television series “To the Wonder,” adapted from Li Juan’s prose collection “My Altay,” interest in this pastoral region has grown significantly.
Altay, known for its vast grasslands nestled between the Altay Mountains and the Junggar Basin, offers travelers picturesque landscapes and a glimpse into the nomadic lifestyle. The region’s unique appeal has attracted visitors seeking new and niche destinations.
“Travelers today are increasingly inclined to visit destinations inspired by a good meal or a popular film or TV series,” said Zhou Weihong, deputy general manager of Spring Tour travel agency. “Consequently, we are witnessing the rise of emerging niche destinations.”
Zhou noted that inquiries and bookings related to Altay have surged by over 200 percent compared to last year, highlighting a growing trend in tourism driven by media influence and the desire for unique experiences.
As the Dragon Boat Festival continues to promote domestic travel, China’s tourism market is expected to maintain its thriving momentum, contributing to economic growth and cultural exchange.
The Dragon Boat Festival not only preserves traditional customs but also stimulates local economies by encouraging travel and exploration. With the increasing popularity of short-distance trips and emerging destinations like Altay, China’s tourism landscape is becoming more dynamic and diverse.
Reference(s):
China cashes in on vibrant Dragon Boat Festival holiday spending
cgtn.com
