DFS Group Embarks on Ambitious Luxury Complex in Sanya
Luxury travel retailer DFS Group has officially commenced construction of a grand seven-star retail and entertainment complex in Sanya, located on the southern tip of China’s Hainan Island. This monumental project represents a significant investment in the Hainan Free Trade Port (FTP) and underscores the company’s confidence in the Chinese mainland’s burgeoning tourism industry and luxury retail market.
Set to attract an estimated 16 to 18 million visitors annually by 2030, the complex is poised to become a premier destination for global travelers and luxury enthusiasts. The development will not only enhance Sanya’s appeal as a tropical getaway but also contribute to the economic growth of the Hainan FTP.
“We see the Hainan Free Trade Port as a tremendous opportunity,” said Nancy Liu, President of DFS China, in an interview with CGTN reporter Wang Tianyu. “Our new complex in Sanya is a testament to our commitment to the Chinese mainland’s market and our belief in the future of luxury retail here.”
The Hainan FTP is a significant initiative by the Chinese mainland to transform the island into a globally influential free trade zone by 2035. The development of such large-scale projects aligns with the regional government’s efforts to boost international tourism and create a high-end consumption hub.
DFS Group’s investment is expected to bring a new level of luxury shopping and entertainment experiences to the region, catering to both domestic and international visitors. The complex will feature an array of luxury brands, fine dining, and cultural entertainment, integrating global sophistication with local charm.
The project also reflects the evolving preferences of consumers in the Chinese mainland, who are increasingly seeking premium experiences and products. By tapping into this demand, DFS Group aims to solidify its position as a leader in the luxury travel retail sector.
As the world looks forward to the recovery of international travel, developments like DFS Group’s Sanya complex highlight the optimism and potential for growth in Asia’s tourism and luxury markets.
Reference(s):
DFS China sees development of Hainan FTP as a tremendous opportunity
cgtn.com
