The China International Consumer Products Expo, known as the Hainan Expo, has been enlivened this year by the presence of adorable gibbon mascots, inspired by the native apes of Hainan Island. These charming figures are more than just eye-catching symbols; they represent a strategic effort to promote Hainan’s burgeoning sports economy.
This year’s mascots have received a fresh set of designs, each portraying a gibbon engaged in popular sports activities that Hainan offers to visitors. From surfing the coastal waves to soaring in paragliding adventures, playing beach volleyball under the tropical sun, sailing the blue seas, cycling through scenic routes, and kicking off in spirited soccer matches, the mascots encapsulate the dynamic spirit of the island’s sports tourism.
Hainan, renowned for its pristine beaches and coastal allure, has long been a magnet for tourists seeking both relaxation and adventure. By integrating the gibbon mascots into the promotion of these sports, the expo highlights the island’s commitment to developing its sports and tourism sectors. The mascots serve as engaging ambassadors, drawing attention to the diverse recreational activities available and encouraging visitors to explore and participate.
Adding an international dimension, this year’s expo features special mascot designs celebrating Ireland, the “Country of Honor” for the event. This cultural exchange underscores the expo’s role in fostering global connections and showcasing Hainan as an international destination.
Visitors to the expo can take home a piece of this experience with a range of 18 gibbon-themed products, including stuffed toys, pins, fridge magnets, T-shirts, and reusable bags. These souvenirs not only provide lasting memories but also support the local economy and promote Hainan’s cultural and environmental heritage.
The incorporation of the gibbon mascots into the Hainan Expo illustrates how creative branding and cultural symbols can enhance economic development. By leveraging the island’s unique wildlife and sporting attractions, Hainan continues to position itself as a premier destination for tourists, sports enthusiasts, and investors alike.
Reference(s):
cgtn.com
