The fourth China International Consumer Products Expo (CICPE) is set to take place from April 13 to 18, 2024, in Haikou, the capital of Hainan Province. As China’s first national-level exhibition focused on consumer goods, CICPE has become the largest event of its kind in the Asia-Pacific region.
This year’s expo will feature an expansive floor area of 128,000 square meters, surpassing previous editions, and will showcase high-quality consumer goods from around the world. Ireland has been designated as the guest of honor, while Italy, France, the Czech Republic, Japan, Canada, and Switzerland will host national pavilions.
CICPE 2024 serves as a crucial platform for international brands and companies to tap into China’s vast and rapidly growing consumer market. The event aims to promote cross-border commerce and boost imports of premium products, offering immense opportunities for global businesses to expand their presence in China.
Hainan’s positioning as a free trade port and its favorable immigration policies further enhance the expo’s impact. A new 30-day visa-free entry policy for nationals of 59 countries, approved by the State Council, was introduced on February 9. This initiative is designed to attract international exhibitors and visitors, facilitating transactions and partnerships between global businesses and Chinese stakeholders.
The expo will spotlight a wide array of high-quality consumer goods, ranging from electronics and fashion to food and beverages. Chinese attendees will have the opportunity to discover and experience products that may not be readily available in domestic markets. This exposure is expected to stimulate demand for imported goods and raise awareness of international brands among Chinese consumers.
Reference(s):
CICPE 2024: A marketplace that unlocks China's consumption potential
cgtn.com
