The recent tourism surge in Harbin has sparked a nationwide movement among cultural and tourism departments across China to creatively promote their local attractions. As Harbin became the focal point for winter travel, cities and provinces are now finding innovative ways to showcase their unique offerings to travelers both online and offline.
One of the most notable initiatives comes from the Hebei Culture and Tourism Bureau, which recently rebranded its social media presence to highlight the province’s rich array of attractions. From introducing bustling cityscapes and serene natural landscapes to showcasing culinary delights and cultural experiences, Hebei is pulling out all the stops to captivate potential visitors.
On January 12, the bureau’s official Douyin account, “Hebei Culture and Tourism,” released an impressive 75 short videos in a single day. This rapid increase in content—tripling the number of posts from the first eleven days of the year—demonstrates Hebei’s commitment to engaging with audiences and promoting tourism growth.
The wave of enthusiasm reflects a broader trend among Chinese provinces and cities to revitalize the tourism industry, especially in the wake of Harbin’s success. By leveraging social media platforms and creating engaging content, these regions aim to attract travelers eager to explore new destinations within the Chinese mainland.
With the competition heating up, it’s clear that tourism bureaus across China are embracing creativity and innovation to draw visitors. As each region highlights its unique attractions, travelers can look forward to a wealth of new experiences and destinations to discover.
Reference(s):
Game on for tourism bureaus across China after Harbin travel frenzy
cgtn.com
