\”Blossoms Shanghai,\” a Chinese television drama that concluded on Tuesday, has sparked a cultural tourism boom in Shanghai. Despite the series coming to an end, enthusiasm for its rich portrayal of Shanghai’s history and culture continues to surge across social media platforms.
Since its premiere on December 27, the drama has captivated audiences with its compelling narrative and vivid depiction of Shanghai’s urban landscape. On Weibo, China’s leading micro-blogging platform, posts related to \”Blossoms Shanghai\” have garnered an astounding 4.3 billion reads, reflecting the show’s widespread popularity.
The series has inspired both locals and visitors to explore the megacity, seeking out the real-life locations featured in the show. Historic neighborhoods, iconic landmarks, and hidden alleys portrayed on screen have become must-visit spots, infusing new vitality into Shanghai’s tourism sector.
According to data from Chinese travel ticketing platform Ctrip, as of January 5, the search volume for Shanghai as a travel destination has increased by over 20 percent compared to the previous month. Pre-orders for private tours have surged by 75 percent, while group tour bookings have risen by 30 percent.
\”The series offers a nostalgic journey through Shanghai’s past, and travelers are eager to experience the city’s charm firsthand,\” said Li Wei, a travel analyst at Ctrip. \”Cultural storytelling like this has a powerful impact on tourism, encouraging people to connect with the history and atmosphere depicted on screen.\”
This phenomenon highlights the significant influence of media on tourism and economic development. As more visitors flock to Shanghai, businesses in the hospitality and service industries anticipate a positive boost, further solidifying the city’s status as a premier global destination.
Reference(s):
TV drama 'Blossoms Shanghai' creates new travel boom for the megacity
cgtn.com
