China experienced a significant surge in domestic tourism during the three-day New Year holiday, marking a robust rebound in the sector. According to the Ministry of Culture and Tourism, over 135 million domestic tourist trips were made, an increase of 155.3 percent compared to the same period last year and a 9.4 percent rise over 2019’s pre-pandemic levels.
Domestic tourism revenue reached 79.73 billion yuan (approximately $11.2 billion), soaring 200.7 percent year-on-year and exceeding the revenue from the same period in 2019 by 5.6 percent. This remarkable growth indicates a strong recovery in consumer confidence and spending within China’s tourism industry.
Winter destinations in the northern and northeastern regions of the country witnessed a particular boom. Attractions renowned for ice and snow activities saw a substantial influx of visitors, with themed venues and events proving especially popular among tourists seeking seasonal experiences.
The data reflects a broader trend of economic revival and domestic mobility as China continues to navigate the post-pandemic landscape. Industry experts suggest that the increase in domestic travel and spending is a positive sign for the nation’s ongoing efforts to stimulate economic growth and revitalize the tourism sector.
Reference(s):
cgtn.com
